What Canu is

Canu is the wholesale network for live selling. Brands list their wholesale catalog on Canu once. Independent live sellers on Whatnot, TikTok Shop, YouTube and other live platforms apply, get approved, and buy from those brands at wholesale. The brand ships direct to the seller, and the seller sells on camera to their own audience.

Canu does not buy or hold inventory. It is the layer between a brand that cannot run fifty live shows a week and the fifty sellers who can.

Who it is for

Live sellers who want to stock new, branded product next to the finds that draw a crowd, at a price that leaves room to give the audience a deal. Every brand's catalog is open to browse at canulive.com/wholesale; pricing shows for registered emails, and ordering is for approved sellers.

Brands that want their product in live shows without hiring hosts or managing accounts. A brand lists once, sets its wholesale price and any order requirements, and is paid before anything ships. See how it works for brands.

Where it started

Canu is based in Utah and launched in October 2026 with golf brands, because golf is where live selling and a tight-knit brand community overlap. The model is not golf-specific, and the catalog grows as brands join.

The name

Canu, as in canoe. Sellers paddle their own boat; Canu keeps the river stocked. You will also see it written as Canu Live, and the site is canulive.com.

Contact

Find Canu as @joincanu on Instagram, TikTok, YouTube, Whatnot, X and LinkedIn. Email team@canulive.com. Brands can apply at canulive.com/signup/brand. Live sellers can apply at canulive.com/signup.